Apr 07, 2022
In General Shop Discussions
Xiao Ming found that the barber shop he often went to was doing a top-up gift activity recently, charging 100 to get 10, charging 200 to get 20, and charging 300 to get 50. Although there is no need for a haircut recently, Xiao Ming decided to also participate in this recharge activity, because he often goes to this store to spend, so it is more cost-effective. Xiao Ming chose to charge 300 and get 50, pay 300 yuan, and get a consumable amount of 350 yuan. Half a month later, Xiao Ming went to the store for a haircut, spent 50 yuan, and settled directly from the stored value card. The remaining amount was 300 yuan. Stored-value card: It is a wallet-type consumption card issued by merchants to lock customers' consumption in a certain period of time in the future. Customers can recharge the amount to the card in advance, and when payment is required Fax List for subsequent transactions with merchants, this card is like a wallet, which can be directly debited and settled from the balance in the card. 2. Why do brand e-commerce companies need stored value cards? Brand e-commerce is an e-commerce mall that is operated independently by merchants and only sells this branded product. It is necessary to improve the purchasing power of customers under the brand, increase the frequency of repurchase and the unit price of customers, and tap and enhance the life cycle value of customers. The benefits of brand e-commerce as a stored value card First, by transferring part of the profit to the customer, the merchant obtains the early consumption decision of the customer's subsequent consumption. This is because merchants combine recharge incentive activities, such as recharge 500 and get 50, to motivate customers to recharge. Because the consumption after recharge is more cost-effective, that is, the original 500 yuan can only buy 500 yuan of goods, but if you recharge, the 500 yuan can buy 550 yuan of goods in the future, which is equivalent to buying 550 yuan of goods.