For a period of time, many media have been talking bulk sms service about no war on the Internet in 2019-2020. Of course, this is the headline of the media to attract attention. Let's read it for entertainment. In fact, with the changes in the strategic landscape of the top traffic and platform companies, the downstream companies are also facing new challenges and opportunities. Therefore, many companies have been paying attention to the construction of bulk sms service private domain traffic since last year, and are recovering their self-confidence. Resource input and construction of online platforms. Recently, I was sorting out the experience of some important enterprise data-driven operation projects in the past six months, and found that as long as the company's executives and core product operation teams can objectively and scientifically establish an enterprise data-driven culture and process, and invest in R&D resources to build data Products to bulk sms service empower product operations are the ability to achieve healthy growth. What is really effective healthy growth? Effective healthy growth is scientific growth. Growth at the financial level often depends on profit and income, but this is the result data, which often cannot guide the real front-line work, especially in the context of an enterprise facing the changing characteristics of Internet users and rapid changes in bulk sms service business iterations, the method of ex post statistics In fact, it cannot help the front-line team directly responsible for user value and conversion to make effective decisions. For example, I once communicated with the person in charge of an airline company about how to obtain traffic from the top OTA and master a large number of channel bulk sms service resources, so that the airline company's own platform can continue to gain the ability to grow healthily and increase the proportion of direct sales, without relying too much on it. OTA. Many domestic airlines already have their own online booking platforms (the following B2C platforms of Jian Airlines): Website (Mobile + PC) WeChat applet (including official account/service account) Android App iOS App At the same time, airlines will also operate flagship stores on platforms like Ctrip and Fliggy, and bulk sms service obtain orders through these high-traffic platforms, which are essentially sales channels. So from the perspective of airlines, the channel can be split like this: total order volume = airline B2C platform order volume + sales channel 1 order volume + sales c